Interview : Diana Marie Bianchini - Di Moda PR

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Diana Marie Bianchini

Star Sign:

Business Name: 
Di Moda PR


A little about yourself: 

I like to wear paper thin cashmere, high heels for every occasion and classic Chanel suits. I love to splash in rain puddles and laugh with smart people. Green is my favorite color.

Diana Bianchini earned her undergraduate degree as an endowed scholar from UCLA and immediately entered the world of public relations as a fashion publicist. After a few years of working for prominent fashion houses, she founded Di Moda Public Relations in 2002. Di Moda Public Relations is California based luxury Fashion & Lifestyle PR firm that represents a diverse clientele worldwide. Di Moda is renowned for spearheading innovative, sustainable, community oriented campaigns that leave an indelible global impact.

In both professional and personal life, Diana is committed to socially conscious philanthropy and service. In addition to Di Moda representing Project Angel Food for the past six years, Diana also serves on the Advisory Board for The Good News Foundation, has been an event chair twice for the Los Angeles chapter of the March of Dimes and gives of her time to many other national and local charities.

Diana was born in Marin, California and raised in the Bay Area. She currently makes Los Angeles her home.

Where did you work before founding your FashionPR firm?: 

Before I began Di Moda Public Relations, I worked in Fashion PR at Hugo Boss as well as a couple of other prominent fashion houses/ fashion pr agencies. I also did freelance work for a few fashion publicists.

Why did you start your fashion PR firm ?: 

I love being a publicist and working with a diversity of clientele. I started my own PR firm to execute Fashion & Lifestyle PR in the best possible way. This means making clients happy, building relationships with clients and press based on loyalty and respect, being a firm that performs at a very high level everyday and delivers results, maintaining integrity as well as being able to choose the projects and clients we work with. We also offer tailored PR campaigns based on each clients’ needs and market(s) and do not take competing clients which is appreciated in the luxury Fashion & Lifestyle PR world.

A little about your company: 

Di Moda Public Relations is a California based Luxury Lifestyle Public Relations firm that represents a diverse clientele on a regional and national basis.

Di Moda offers full-service PR including creative branding solutions, specialized introduction services, market strategy, and is renowned for spearheading innovative, sustainable, community oriented campaigns.

Services include: Editorial Publicity, TV & Radio Publicity, Product Launches, Press Release/ Kit Distribution, Fashion Show/ Event Publicity, Product Placement, Promotional Opportunity, Celebrity Outreach, Strategic Partnerships, Sponsorship Opportunity, Philanthropic Partnerships, Strategic Introductions & Social Media Management

How many hours you rougly work per week?: 

Roughly 80

What does a fashion pr do ?: 

A fashion publicist garners press & social media (print, online-blog-sm, tv, radio, promotional opp) and creative strategic partnerships in various arenas to build awareness and profile of the client (brand) and therefore significantly increase sales. A good fashion publicist should build image, brand and make the client money while doing it.

What do you find interesting about fashion pr ?: 

To be a great fashion publicist you need to know about way more than just fashion.

What do you think the core competitiveness for fashion pr company ?: 

In fashion PR, I like to say “you are only as good as your last placements”..just like in fashion, “you are only as good as your last collection.” You need to produce and the best of the best produce at every turn.

How fashion pr company should try to maintain their market competitivenss ?: 

Same as above AND provide full circle PR with a variety of PR related services.

What are the key skills to being a great fashion pr ?: 

Be a writer, be a reader, be an amazing communicator in all ways- a must, know how to develop relationships and use them appropriately,

Also you must have your own style and know the fashion world, know that stylists are just as important to you as press

Be creative and strategic and be able to handle all types of personalities in an effective manner

Be present, accessible and at times …a bit scary (in a good way of course)!

What part of your job do you find the most challenging ?: 

I find being the business owner more challenging than being the publicist. Taxes, payroll, overhead, hiring, firing…all can be difficult and tedious.

How do you bring new brands into your agency ?: 

99% of our clients come on referral.

How has the new media landscape changed how you do business ?: 

We have a very strong blog database as well as social media management as two of our main focuses to “getting press” for our clients. The internet and the tipping point of social media has developed many new relationships for us that in an instant can get millions of eyeballs on our clients. I marvel at it everyday and we are evolving every step of the way.

How do you demonstrate results for your clients ?: 

Botttom line-we create sales. Great PR should equal $$ in our client’s pockets.

How do you maintain sustainable relationships with the media ?: 

Working 80 hours a week and having a fleet of staff who work hard at it as well.

What do you think the future of digital fashion media/pr is?: 

Ahh well I like to think I coined the new career name of “Bloggicist” but now I am thinking we need a new one with how much tweeting can make a difference.

Are there busy and quiet periods during the year?: 

No its busy busy and busy.

Are many of your friends fashion PRs ?: 

Typically Fashion Publicists do not know each other, they know of each other.

What would you recommend to college graduate to help start their career?: 

Intern, Write, Read and get out and meet people.

What sums up 'fashion PR' for you ? : 

Maybe it’s my husband as I have been accused of being married to my job. It’s great to love what you do really.

Contact Info: 


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