FashionPR.com Interview : Kristin Marquet - Marquet Media
Business Name:
Marquet Media
Your Name:
Kristin Marquet
Country:
United States
Star Sign:
Sagittarius 
fashionPR.com: A little about yourself:
I am a fashion junkie, although sky-high stilettos are my weakness (even though I am tall as it is). I am the President of a full-service communications firm based in New York City. I live with my boyfriend on the Upper East Side in Manhattan, attend New York University, and am an avid runner.
fashionPR.com: Where did you work before founding your FashionPR firm?:
Before I started my company, I was the head of marketing and PR for a mid-sized law firm based in New Jersey.
fashionPR.com: Why did you start your fashion PR firm ?:
I wanted to help small businesses grow from the beginning stages and watch them evolve organically over time. For that reason, I started the agency.
fashionPR.com: A little about your company:
Marquet Media is a full-service marketing and public relations agency that specializes in representing some of the leading boutique fashion and beauty companies and designers of today.
fashionPR.com: How many hours you rougly work per week?:
Wow, well I generally work 50 to 60 hours per week depending on the workload.
fashionPR.com: What does a fashion pr do ?:
A fashion publicist represents fashion brands or retail stores to build a certain brand or image within a certain market segment. A fashion publicist also works to find new ways to keep promoting his or her clients.
fashionPR.com: What do you find interesting about fashion pr ?:
The things that I find interesting about fashion PR are working with a variety of personality types, writing press materials and attending launch parties and other business events.
What do you think the core competitiveness for fashion pr company?
To be successful in fashion PR, a publicist must be persistent, patient, and have a keen eye for detail.
fashionPR.com: How fashion pr company should try to maintain their market competitivenss ?:
For a fashion PR company to maintain its market competitiveness, it needs to service its clients effectively by listening to its clients’ goals and objectives and generating results.
fashionPR.com: What are the key skills to being a great fashion pr ?:
The key skills to being successful in this field are: listening, tenacity, patience, and perseverance. Without these qualities, a person will not make it.
fashionPR.com: What should a new designer expect from a fashion pr ?:
A new designer should expect his or her publicist to guide them through the entire communications process. A new designer should also be able to rely on his or her publicist to make the right decisions and brand them effectively.
fashionPR.com: How to chose a fashion pr ?:
A designer should choose representation based on the synergy that they have with his or her publicist; the designer should also make sure that his or her vision aligns with his or her publicist’s vision.
fashionPR.com: What part of your job do you find the most challenging ?:
The part of the job that I find most challenging is dealing with editors and journalists that will not return my emails. It is unprofessional and frustrating. I also find it difficult to deal with clients who have expectations that cannot be met.
fashionPR.com: How do you bring new brands into your agency ?:
We conduct an analysis on the brand to ensure the designer and brand will be a good fit for our office.
fashionPR.com: How has the new media landscape changed how you do business ?:
We conduct an analysis on the brand to ensure the designer and brand will be a good fit for our office.
fashionPR.com: How has the new media landscape changed how you do business ?:
New media has changed our business for the better. It is easier for our clients to get visibility with the proper social media platforms.
How do you demonstrate results for your clients?
I show them the results they have received.
fashionPR.com: How do you maintain sustainable relationships with the media ?:
I reach out to my connections at least once a quarter to remind them that I am still there and if they need anything, they can just ask.
fashionPR.com: How to know what a publication or stylist wants?:
The simplest way to find out is to ask an editor or stylist what he or she is looking for and give it to them.
fashionPR.com: Are there busy and quiet periods during the year?:
Nope, every month there is something new.
fashionPR.com: What makes a great brand or label stand out?:
A strong, reputable brand.
fashionPR.com: Are many of your friends fashion PRs ?:
A strong, reputable brand.
fashionPR.com: Are many of your friends fashion PRs ?:
Nope, none of my friends are in fashion PR. Most of my friends are lawyers, doctors, engineers, and professors.
fashionPR.com: What would you recommend to college graduate to help start their career?:
Find an internship to learn the real world basics of pitching and crafting press materials. Read everything you can that relates to PR. My favorite PR professionals are Joan Stewart and Paul Hartunian.
fashionPR.com: Please list 3 designers who you like the most:
Prada
Calvin Klein
Chanel
Do you want to share something with fashion PR.com’s audience?
PR is not an easy field; it takes years of building relationships to be successful.
fashionPR.com: What's your favourite quote?:
People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.—Zig Ziglar
Contact Info:
KM@Marquet-communications.com
www.twitter.com/kristinmarquet
FashionPR Profile : http://www.fashionpr.com/users/kkmarquet23
Business website:
http://www.Marquet-Communications.com 
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