FashionPR.com Interview : Corinna Springer - Nouveau PR
Business Name:
Nouveau PR
Your Name:
Nouveau PR
Country:
United States 
fashionPR.com: A little about yourself:
German born, studied in France, now based in New York
fashionPR.com: Where did you work before founding your FashionPR firm?:
At Helmut Lang ( theory owned)
fashionPR.com: Why did you start your fashion PR firm ?:
I wanted to create a place that holds the vibration of a more artistic space than some of the American Showrooms.
fashionPR.com: A little about your company:
Nouveau-Pr was founded a bit more than two years ago, ad represents mainly european and european influenced fashion designers.
fashionPR.com: How many hours you rougly work per week?:
It depends, the first year i had no weekends, now it's better
fashionPR.com: What does a fashion pr do ?:
I see this job as a tool to define the image of a brand and to communicate about it in the highest possible ways, which goes hand in hand with a selective strategy
fashionPR.com: What do you find interesting about fashion pr ?:
How it changes, how to adapt to societal changes within this field
fashionPR.com: What do you think the core competitiveness for fashion pr company ?:
Offering great custom tailored service at moderate prices
fashionPR.com: How fashion pr company should try to maintain their market competitivenss ?:
I don't believe in competition
fashionPR.com: What are the key skills to being a great fashion pr ?:
Knowing your clients well and being able to communicate their key abilities to the public/ press.
fashionPR.com: What should a new designer expect from a fashion pr ?:
Guidance, and support, but no miracles
fashionPR.com: How do you bring new brands into your agency ?:
They come to me
fashionPR.com: How has the new media landscape changed how you do business ?:
Web based publications are more important, and so is timing, immediacy
fashionPR.com: How to know what a publication or stylist wants?:
With the time you develop a feeling of what a certain stylists likes
fashionPR.com: What makes a great brand or label stand out?:
Talent, a great balance of commercial styles and press worthy designs and a certain groundedness-
fashionPR.com: Are many of your friends fashion PRs ?:
no
fashionPR.com: What would you recommend to college graduate to help start their career?:
Depends on every one individually
fashionPR.com: Please list 3 designers who you like the most:
AF Vandevorst, Haider Ackermann, Alexander MCQueen
fashionPR.com: What's your favourite quote?:
'You're the master of your own reality'
Contact Info:
www.lesnouveautes.wordpress.com info@nouveau-pr.com
Business website:
Nouveau PR PR Interview
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