FashionPR.com Interview : Amy de la Feuilliez Lagae - Avenue PR

The two "titles" that are most important to me are Founder of Avenue Public Relations in Palm Beach, Florida and Mom to my 3 year old son, John. Every other title under that goes something like this: part-time runner, avid reader, theatre enthusiast, amateur pianist and sometime travel/fashion editor for Palm Beach Society Magazine and Mr. and Mrs. Smith Hotels.

Vogue US, Broward Center for the Performing Arts, Orlando Shakespeare Festival, University of Florida and University of Tampa.

The truth is I wanted the flexibility and the opportunity to work with whomever I chose to work with. I like having the ability to choose clients based on my belief in them and their talents. I don't just take on clients for revenue. There has to be a chemistry together.

Avenue Public Relations is a boutique firm in Palm Beach, FL with an office in Paris, France as well. We specialize in fashion and beauty clients located in Europe who are seeking a presence in the US market. I love finding new talent, new faces and bringing them to Editors in the US who are searching for the next big thing!

At least 40. Sometimes more , sometimes less... just depends.

It's definitely an always changing, dynamic industry to be in. Keeps me young!

Having strong relationships with Editors is very important. And, as I said before, truly believing in your clients is key. If I can't get in front of an Editor and REALLY love what I'm pitching, it will never work.

People skills, of course. Patience, having a good eye and believing anything is possible.

I think they should expect detailed reports on what their fashion pr agency is trying to achieve for them and they should expect their account manager to be available to them . Emails should be answered and phone calls returned the same day they are received.

Chemistry. It's a relationship, so choose someone you like, someone you are comfortable with and someone you can trust with the vision of your company.

I truly love everything about what I do.

So far, it's been by word of mouth. I've been very blessed with referrals.

Well..... it's not boring that's for sure! Mast Heads change daily nowadays...

I think clients simply want placements. And we try everyday to get them visibility whether it's print, online, tv, radio.... clients want to be seen and heard.

By respecting their deadlines, respecting the word , "no" and trying to bring them exactly what they want, every time.

Sometimes they tell you!!! Which is great! Other times, it's just instinct. And sometimes...plain old luck!

Wow. That's a tough one. It's hard to imagine the digital aspect of what we do getting any larger, but it seems to progress everyday. I think the future of digital is absolutely endless.

Believe it or not, summer is always busy because the print people are working on FALL!!! There truly isn't a "slow time" though that I know of.

True talent always stands out. It's so amazing and fulfilling to find people who just have "it."

Yes! A few.

Intern. Intern. Intern.

Michael Kors. My friend and client, Susan Sutherland of Style Paris. Diane von Furstenburg. I LIVE in her wrap dresses. It's basically all I wear.

" I am a part of all that I have met. " From Homer's The Odyssey.